Athlete Academy Ltd (“Athlete Academy”, “we”, “our”, “us”) is committed to protecting your privacy and processing personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and Irish data protection law.
This Privacy Policy explains how we collect, use and protect personal data when you engage with us through our website, social media channels, camps, one-to-one sessions, and direct communications.
Athlete Academy Ltd is the data controller of the personal data described in this policy.
2. What Personal Data We Collect
We collect personal data directly from parents or guardians when they:
• Register interest via our website • Book a session or camp • Contact us via WhatsApp, email or social media • Join our mailing list • Participate in competitions or promotions
The types of data we may collect include:
Parent/Guardian Data: • Name • Email address • Phone number • Payment confirmation details
Participant (Athlete) Data: • Name • Age • School/club (if provided) • Position
Technical Data: • IP address • Device/browser information • Website usage data via Google Analytics
We do not intentionally collect sensitive health or medical data unless voluntarily provided.
3. Children’s Data
Our services are designed for athletes aged 12–18.
All bookings and registrations must be made by a parent or legal guardian.
We process children’s data only where necessary to deliver coaching services and based on parental consent.
4. Lawful Basis for Processing
Under GDPR, we rely on the following legal bases:
Contract – to organise and deliver mentoring sessions and camps.
Legitimate Interests – to manage our operations, respond to enquiries and improve our services.
Consent – for: • Email marketing • WhatsApp marketing • Promotional communications • Photography and media usage • Non-essential cookies
Legal Obligation – to comply with Irish tax and accounting laws.
5. How We Use Your Data
We use personal data to:
• Organise coaching sessions and camps • Communicate booking details • Process payments • Send updates about upcoming camps or offers (where consent is provided) • Improve website performance and user experience • Administer competitions or promotions
We do not sell personal data.
6. Marketing Communications
If you choose to opt in, we may contact you by email or WhatsApp with updates about upcoming camps, mentoring sessions and related Athlete Academy services.
Where you have previously purchased a service from us, we may contact you with information about similar Athlete Academy services, in accordance with applicable Irish ePrivacy laws. You may opt out of such communications at any time.
You can withdraw consent or opt out by:
• Clicking the unsubscribe link in emails • Replying “STOP” to messages • Contacting us directly at info@athleteacademy.ie
We do not send unsolicited marketing and we do not sell personal data.
7. Cookies & Analytics
We use cookies and Google Analytics to understand how visitors use our website.
Non-essential cookies are only activated with your consent via our cookie banner.
You can manage your preferences at any time via our Cookie Settings.
For more details, see our Cookie Policy.
8. Data Storage & Security
We store data using:
• Google Workspace (Google Sheets) • WhatsApp Business • Revolut Business (for payment processing)
We take appropriate technical and organisational measures to safeguard personal data.
Access to data is restricted to authorised personnel only.
9. Data Retention
We retain:
• Booking and payment records for 6 years (Irish accounting requirements) • Marketing data until consent is withdrawn • Website analytics data in accordance with Google’s retention settings
When data is no longer required, it is securely deleted.
10. Your Rights
Under GDPR, you have the right to:
• Access your personal data • Request correction • Request deletion • Restrict processing • Object to processing • Withdraw consent • Lodge a complaint with the Irish Data Protection Commission
